This happens to be the tag line, logo, buzz word, call it what you want of the British Red Cross at the moment. It was introduced last year and is very pertinent to my reasons for volunteering with them as I have witnessed it all over the world on my travels.
It’s a theme I will follow, particularly on my visits to Red Cross offices and projects in all the countries I will pass through. I hope to capture the personal touch that so many people have, and that makes a difference to people’s lives.
So to start the theme here is the official version.
The bigger picture across the world. A story of love, kindness and compassion.